The Vice President Kamala Harris’ campaign is planning to ramp up attacks on former President Donald Trump in the lead up to the November election. This shift in strategy is based on internal data showing that sharper criticism of Trump could sway undecided voters in Harris’ favor. The campaign intends to introduce new ads and tougher language on the campaign trail to highlight Trump’s past actions and rhetoric, aiming to move voters away from supporting the former president.
While Harris has typically focused on defining herself and explaining her record to voters, the campaign now sees emphasizing Trump’s vulnerabilities as a key strategy to win over undecided voters. The campaign is planning to focus more on the choice in this election, portraying Trump as unstable and unfit for office. Recent ads have already started to criticize Trump’s track record and tie him to the unpopular Project 2025 policy blueprint.
Despite concerns that going negative could backfire, campaign officials believe they can effectively demonstrate why Harris is the better choice without harming her image. They aim to crystallize the choice for voters in the final stretch of the campaign, with a focus on health care, immigration, and retirement benefits for seniors. Trump’s allies have pushed back against the negative messaging, but the Harris campaign is determined to continue highlighting what they see as Trump’s shortcomings in an effort to win over undecided voters.
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