Vice President Kamala Harris’ presidential campaign released a new ad targeting Trump and his supporters’ “Project 2025,” a far-right policy proposal created by the Heritage Foundation and Trump allies. The ad, aimed at Black Americans in battleground states, claims that Project 2025 would strip voting rights protections, eliminate the Department of Education, and monitor women’s pregnancies. The campaign plans to air the ad during high-viewership sporting events and daytime TV shows popular with Black Americans.
Despite Trump disavowing Project 2025, Democrats continue to link him to the controversial plan. Many of the authors and supporters of Project 2025 have close ties to Trump, with several having worked in his administration. The Trump campaign has attempted to shift focus to his own “Agenda 47,” but Project 2025 remains a key issue for young voters and content creators.
Harris’ campaign sees Project 2025 as a crucial topic for her upcoming debate with Trump. The ad highlights the dangers of Trump’s extreme agenda, which they argue is unpopular and toxic with key voters. Recent polling suggests that Gen Z voters are more likely to support Harris over Trump in the upcoming election. The campaign plans to continue to tie Trump to Project 2025, emphasizing how it could negatively impact communities if implemented.
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