The strategy of the Harris campaign to engage Republican voters

The Harris campaign is making efforts to appeal to Republican voters in swing states by creating state advisory committees and launching a digital campaign where Republican supporters can make their case online. The campaign is facing challenges in locking in support from certain state leadership teams due to concerns about Harris’ policy positions during the 2020 Democratic primaries. However, her shifting positions on key issues have reassured some Republicans. The campaign has hired Rep. Adam Kinzinger’s former chief of staff to lead Republican outreach efforts and has secured endorsements from prominent Republicans critical of former President Donald Trump, such as former Governor Bill Weld and former Rep. Denver Riggleman. The campaign is also seeking endorsements from other high-profile Republicans, including former Rep. Liz Cheney and former Sen. Jeff Flake. The endorsements come as the Trump campaign continues to paint Harris as “dangerously liberal,” but the source familiar with the Harris campaign’s Republican outreach efforts believes that defeating Trump is crucial to restoring a healthy Republican Party. The campaign is optimistic about winning over Republican voters and is focused on mobilizing support from Republicans who no longer believe the GOP represents their values.

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