Montana Unveils New State Brand at Iconic Event
Miles City, MT – On May 16, Governor Greg Gianforte officially unveiled Montana’s new state brand during the renowned Miles City Bucking Horse Sale. The launch featured a vintage 1968 C-10 Chevy truck, adorned with the new branding, symbolizing the spirit and heritage of Montana.
The initiative aims to promote the state’s unique culture, attracting tourism and fostering community pride. The truck will serve as a traveling emblem on the Montana Tour, set to attend various local events throughout the summer, showcasing the brand to residents and visitors alike.
Speaking at the event, Gianforte emphasized the importance of a cohesive state brand in highlighting Montana’s stunning landscapes and rich history. He expressed optimism that the new branding will enhance economic growth and unify communities within the state.
The Chevy truck, a nod to Montana’s agricultural roots, will be a prominent feature in upcoming summer events, reinforcing the message of local pride and identity. This branding initiative is part of a broader effort to enhance Montana’s visibility and appeal, ensuring that both residents and travelers experience the best of what the state has to offer.
For more information, visit the Montana Department of Commerce website.
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