NAD Infusions: The New Celebrity Wellness Trend
In the realm of wellness, a new buzzword has emerged: NAD, or nicotinamide adenine dinucleotide. This essential molecule plays a key role in cellular health, metabolism, and energy production. While our bodies naturally produce NAD, levels start to decline in our mid-40s, prompting interest in supplements and infusions that promise to rejuvenate energy and overall health.
NAD infusions have gained traction among celebrities and high-performing individuals, with fans including Hailey Bieber and Kevin Love. "It’s a longevity hack to the max," Love shared, emphasizing cognitive benefits he felt after regular IV treatments.
This trend is fueled by advances in biotech and rising demand for treatments that promise enhanced performance and recovery, particularly among athletes and travelers. Niagen Biosciences, a research company led by Hollywood producer Rob Fried, has emerged as a key player in this space, offering various NAD boosters, including infusions that can cost between $799 to $1,500.
While studies suggest NAD infusions can expedite muscle recovery, improve skin health and enhance resilience, experts caution that not all NAD products are equal. Many supplements contain precursors like NMN or NR that convert into NAD, but quality varies widely.
I recently tried a NAD infusion at an upscale New York City equinox. Although the experience was luxurious, initial effects were subtle. However, later that day, I felt a noticeable energy boost akin to caffeine.
Despite the growing accessibility of these treatments, with hundreds of clinics now offering infusions, they remain a luxury for many. Inexpensive alternatives like regular exercise and a balanced diet can also help maintain healthy NAD levels.
As the wellness landscape evolves, NAD stands out as a promising area of interest, but holistic health enthusiasts may still prefer the basics.
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