RV Industry Association Aims to Reconnect Former RV Owners with the Lifestyle
April 29, 2025
The RV Industry Association (RVIA) is actively working to re-engage former RV owners and attract new consumers to the RV lifestyle. Recent studies indicate a significant shift in RV ownership demographics, with a notable increase in younger and more diverse owners. The median age of first-time RV buyers has decreased from 41 in 2020 to 33 in 2021, reflecting a younger audience embracing RVing. (rv-pro.com)
This trend is particularly evident among Millennials and Gen Zers, who are increasingly drawn to RVing for its flexibility and connection to nature. Research shows that 29% of Millennials and 20% of Gen Zers plan to go RVing during the holiday season, compared to 15% of Gen Xers and 3% of Baby Boomers. (moderncampground.com)
To tap into this growing market, RVIA is focusing on innovative marketing strategies and partnerships. The association’s "Go RVing" campaign aims to attract new consumers by highlighting the diverse experiences RVing offers. Additionally, RVIA is collaborating with outdoor retailers to showcase RVs as a gateway to outdoor adventures, appealing to a broader audience seeking flexible travel options. (rvia.org)
RVIA President Craig Kirby emphasizes the importance of embracing these changes to ensure the industry’s continued growth. He notes that the RV industry is well-positioned to capitalize on the growing interest in outdoor recreation, flexible work arrangements, and experiential travel. (rv-pro.com)
By focusing on innovation and inclusivity, RVIA aims to reconnect former RV owners with the lifestyle and attract a new generation of RV enthusiasts, ensuring the RV industry’s vibrant future.
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