Goodyear’s ElectricDrive Sustainable-Material (EDS) tire has won the Environmental Achievement of the Year – Tire Design award at the 2025 Tire Technology International Awards for Innovation and Excellence. This award recognizes the tire’s unique combination of sustainability and design, making it a major step in Goodyear’s goal to develop a 100% sustainable-material tire by 2030. The EDS tire, unveiled at the China International Import Expo, is the first retail tire in China with over 70% sustainable materials and is specifically engineered for electric vehicles.
Nathaniel Madarang, Goodyear Asia Pacific President, expressed excitement over the award and highlighted the tire’s high-performance qualities and sustainability features. The EDS tire is designed to meet the increasing demand for sustainable tires in the electric vehicle sector, delivering superior wet braking, handling, lower rolling resistance, and reduced noise for a sustainable driving experience.
Goodyear’s commitment to corporate responsibility is evident in its Better Future framework, which focuses on sustainable sourcing, responsible operations, advanced mobility, and inspiring culture. With operations in 20 countries and two Innovation Centers, Goodyear continues to develop cutting-edge products and services that set industry standards.
For more information about Goodyear and its products, visit www.goodyear.com/corporate.
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