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Kent Haslam, Montana’s Athletic Director, discusses revenue sharing


The University of Montana athletic department is considering revenue sharing with student-athletes, pending final approval of the House vs. NCAA settlement on April 7. This shift from the Name, Image, Likeness era to the revenue-sharing era could see universities sharing up to $20.5 million with athletes, with the potential to increase to $30 million over the next decade. Schools opting in for the 2025-26 academic year must do so by March 1 and follow all terms of the settlement. Additionally, the settlement introduces roster limits for each sport, changing the current scholarship limit system.

Montana Athletic Director Kent Haslam emphasized the need for an economically sustainable approach to revenue sharing, with a focus on managing rosters and financial aid. While specific details about revenue sharing amounts are still uncertain, the potential for universities to share revenue with athletes presents new opportunities for student-athletes to receive financial support beyond their scholarships.

The House settlement is part of a series of significant changes in NCAA regulations, including the implementation of the transfer portal and Name, Image, Likeness opportunities. These changes have prompted discussions about the role of collectives in student-athletes’ finances and the need for increased institutional support and donor contributions. Moving forward, universities like the University of Montana may need to reevaluate their funding strategies to accommodate revenue sharing and ensure the sustainability of their athletic programs.

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