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Some Companies Commit to Prioritizing Diversity, Equity, and Inclusion – from Delta Air Lines to Costco


Several major companies and organizations are facing pressure to eliminate or scale back diversity programs in the face of conservative pushback and efforts to remove them from the federal government. However, some companies, such as Delta Airlines and the NBA’s Cleveland Cavaliers, are standing firm in their commitment to diversity, equity, and inclusion (DEI) initiatives. These companies believe in the importance of DEI not just as a business imperative, but also as a moral imperative.

Despite the pushback against DEI, experts believe that many companies will continue to hold onto these programs due to the benefits they bring, such as boosting innovation, retention, profitability, and reducing employee turnover. Research has shown that companies with diverse and inclusive platforms perform better financially. Companies that have integrated DEI initiatives into their culture are more likely to continue supporting them, while those that have kept DEI separate may be more inclined to cut off these programs.

Conservative activists, led by individuals like Robby Starbuck, have targeted major consumer brands that support DEI, putting pressure on them to abandon these initiatives. However, businesses like Delta and the Cavaliers continue to support DEI despite the political climate. Experts emphasize the importance of courageous leadership in maintaining DEI initiatives in the face of opposition. Companies that prioritize DEI are positioning themselves for the future and standing out as beacons of equality and inclusion.

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