While the Super Bowl is known for its exciting football game, the commercials during the event also draw a lot of attention. This year’s Super Bowl LIX promises to feature a star-studded lineup of actors, musicians, and athletes in various advertisements. Brands like Novartis, GoDaddy, Coffee Mate, Uber Eats, Coors Light, and more will showcase their products with the help of celebrities like Hailee Steinfeld, Walton Goggins, Shania Twain, Matthew McConaughey, and many others.
Some surprises to look out for include a “When Harry Met Sally” reunion in a Hellmann’s mayonnaise commercial, Marvel actors endorsing Meta’s Smart Glasses, and a unique pickleball match between actors and athletes in a Michelob Ultra ad. Additionally, retired NFL stars Peyton and Eli Manning will face off in a kicking competition for FanDuel’s commercial during the big game.
The cost of running a 30-second ad during the Super Bowl has reached $7 million to $8 million, with some commercials selling for even higher prices. Despite the high costs, brands are eager to showcase their creativity and engage with viewers during the highly anticipated event. The Super Bowl is scheduled to take place on Sunday, February 9, between the Kansas City Chiefs and Philadelphia Eagles, and will undoubtedly be a must-watch event with both the game and the star-studded commercials.
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