The Montana High School Association recently passed a new policy allowing high school athletes to profit from their own name, image, and likeness. One of the state’s top football recruits, Billings West junior Matt “Moose” Ludwig, expressed his excitement over the new opportunities this policy will bring. Ludwig, who has narrowed down his college choices to Georgia, Michigan, Tennessee, and Texas Tech, acknowledged how the policy will allow athletes like him to benefit financially, especially in a state like Montana where opportunities may be limited.
Ludwig, a three-sport standout and dedicated student, emphasized the challenges of balancing academics, sports, and summer training, which leaves little time for traditional employment. His coach, Rob Stanton, commended the policy for rewarding hardworking student-athletes and acknowledged Ludwig’s marketability, particularly pointing out the appeal of his nickname, Moose. Stanton believes that Ludwig’s nickname has contributed to his recognition and market value, setting him apart as a high school athlete with the potential to capitalize on NIL opportunities.
With his talent, dedication, and unique nickname, Ludwig is poised to set a new standard for high school athletes benefiting from NIL in Montana. The policy change has opened up a world of possibilities for student-athletes like Ludwig, allowing them to leverage their personal brand and skills to generate income and support their athletic endeavors. As the landscape of high school sports continues to evolve, athletes like Ludwig are positioned to thrive in this new era of opportunity.
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