Hyatt Hotels Corporation has announced their acquisition of lifestyle hotel brands The Standard and Bunkhouse. The move marks Hyatt’s strategic expansion into the lifestyle hotel sector, catering to modern travelers seeking unique and authentic experiences.
The Standard brand is known for its trendy and design-focused properties in cities like New York, Los Angeles, and Miami. With this acquisition, Hyatt gains access to a portfolio of well-established hotels that cater to a younger, more design-conscious clientele. The Bunkhouse brand, on the other hand, focuses on creating immersive and community-driven experiences in properties located in off-the-beaten-path destinations.
Hyatt’s decision to acquire The Standard and Bunkhouse comes as part of their broader strategy to diversify their hotel offerings and cater to a wider range of travelers. By adding these lifestyle brands to their portfolio, Hyatt aims to appeal to a new generation of travelers who value unique and locally inspired experiences.
Mark Hoplamazian, President and CEO of Hyatt Hotels Corporation, expressed excitement about the acquisition, stating that both The Standard and Bunkhouse brands align with Hyatt’s commitment to providing authentic and distinctive travel experiences. He believes that the addition of these brands will enhance Hyatt’s offerings and provide guests with even more choices for their travel experiences.
The acquisition of The Standard and Bunkhouse demonstrates Hyatt’s commitment to staying relevant in the ever-evolving hospitality industry. By expanding their lifestyle hotel offerings, Hyatt is poised to attract a wider range of travelers and solidify their position as a leader in the global hospitality market.
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