Birria, a traditional Mexican beef or goat stew, has recently gained popularity in the U.S., becoming a social media sensation and a staple in fast-food chains. Its presence on restaurant menus has grown significantly over the past few years, with a 412% increase, thanks to both Mexican-focused and broader menu establishments. Birria has made its way into mainstream fast-food brands like Qdoba, El Pollo Loco, and Taco Bell, reaching a wider audience.
Originating in Jalisco, Mexico, birria has a long history but has recently seen a surge in popularity in the U.S., especially in cities like Los Angeles and New York City. Social media platforms like Instagram and TikTok have contributed to its widespread appeal, with food influencers showcasing birria tacos and consommé, attracting a new generation of food enthusiasts.
Qdoba, for example, introduced its own version of birria using brisket as its base, capitalizing on the dish’s trendiness and broad flavor profile. The chain’s birria offerings have been well-received by customers, driving sales and attracting repeat business. Birria’s versatility allows for various menu adaptations, from tacos to ramen, making it a versatile protein option for different types of dishes.
Overall, birria’s rise to popularity in the U.S. can be attributed to its rich flavors, slow-cooked tenderness, and social media exposure, turning a regional Mexican dish into a nationwide food phenomenon with endless possibilities for culinary innovation.
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